What it says on the tin
Now I may in the past have been guilty of holding up for mockery various local examples of bizarre, unusual and, frankly, frightening marketing practice.But never let it be said I don't also give praise where it is due.
Thus I doff my proverbial cap to a fine example of a business that knows what its customers want and, without any need of big agencies, 'creative' ideas and marketing bollocks, gets its point across.
This Shoreditch off-licence, I salute you...

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